Often, the availability of a new technology and its development converge at a point when its really needed, where outside influences and market trends align.
That’s exactly what’s happened with 360 virtual tours which was always a really compelling addition to real estate marketing but now, in a Covid pandemic world, it has become almost a necessity.
Now, an agent can invest in a specialised 360 digital camera, editing and hosting software and start providing virtual tours to their properties - taking the marketing to another level.
It’s a quick procedure, too – especially for smaller properties. The camera and tripod are placed in the middle of the room, taking care to ensure it’s not visible in mirrors and so the camera can easily capture the room’s exit points.
The 360 lens capture's and splices together an image of the entire room in seconds. The room can then be linked to other rooms, landings and hallways via the app while you're onsite, or afterwards when you're back in the office. The result is an easy-to-navigate digital representation of the property that can be views on smart phone, laptop & PC or tablet.
A url link of the virtual tour can be placed in the property’s advert on Rightmove or Zoopla, for example. The link can also be texted, sent via WhatsApp or emailed to the interested party directly as well.
Virtual tours is ideal for those that don’t have the time for a physical viewing – we all have busy lives, after all. It’s also brilliant for letting people get a better look at a property, taking away any surprises or expectations that someone might have before seeing it for real. Reducing the property markets equivalent of tyre kickers.
But in these less than normal times, there’s also an added benefit of using virtual tours technology as a safer option for both lettings agent staff and members of the public – as it means direct face-to-face contact isn’t required, reducing the chances of spreading Covid-19.
Lettings and property management firm Sky Blue Homes decided to commit to 360 virtual tours early last year and began to roll-out virtual tours of its property portfolio in August of the same year.
It’s been a resounding success with hugely positive feedback from landlords and tenants. Sky Blue Homes now has the majority of its portfolio bolstered with virtual tour marketing.
Nital Patel, director of Sky Blue Homes says: “360 virtual tours is so convenient and getting it up and running with the onset of the Covid-19 pandemic has proved to be a great decision. It has changed the way we operate and I think it has changed the way people look for their next place to live. They’re now more inclined to seek out the virtual tour first (something we endeavour to push) before committing to a physical viewing. It saves time for all parties and is simply more efficient.”
To find out more about virtual tours as a landlord or tenant, call Sky Blue Homes on 0116 254 8107 or email This email address is being protected from spambots. You need JavaScript enabled to view it.
